
The vultures are circling, naturally. MercadoLibre (MELI +0.54%) took a hit this week – a 13% plunge as of Friday morning. The Street doesn’t like things it doesn’t instantly understand. They saw a dip in net income – 13% – and immediately reached for the smelling salts. Like a bunch of panicked lemmings. Revenue, mind you, was up a perfectly respectable 45% in Q4. But nuance is dead, buried under a mountain of quarterly reports and algorithmic trading. They want NOW. They want GROWTH. They don’t want to see a company investing in its own future. It’s enough to drive a man to drink… or at least to heavily scrutinize a 10-Q.
Let’s break down the carnage, shall we? Because the numbers, when you actually look at them, tell a far more interesting story than the headline. Gross Merchandise Volume up 35%. Unique Active Buyers – a solid 24% increase. Total Payment Volume leaping 42%. Fintech Monthly Active Users up 27%. They’re building an ecosystem, a goddamn digital nation in Latin America, and the analysts are whining about a temporary dip in profitability. The sheer AUDACITY.
- Gross Merchandise Volume up 35% and unique active buyers by 24%
- Increased total payment volume by 42% and fintech monthly active users by 27%
- Saw its credit portfolio grow by 90% and assets under management jump 78%
- Delivered advertising growth of 67%
- Used AI assistants to solve 87% of Mercado Pago user interactions without human interaction
They’re throwing money at free shipping – lowering the minimum in Brazil (for the third time, can you believe it?) to around $4. A calculated risk, absolutely. It’s a short-term hit to margins, yes, but it’s also a long-term play for dominance. They’re building loyalty, driving frequency, and expanding the reach. It’s not about maximizing profit today; it’s about owning the future. And the market, in its infinite wisdom, is punishing them for it. I say, LET THEM. It’s a buying opportunity. A goddamn FIRE SALE.
The credit portfolio is up 90%. 90%! They’re lending money, fueling commerce, and taking market share. And the AI? Solving 87% of user interactions without human intervention? That’s not efficiency; that’s a goddamn robot army taking over the financial system. I’m not worried about a few percentage points shaved off the bottom line. I’m worried about being left behind when this thing really takes off.
Currently trading at 30 times forward earnings? Reasonable. Utterly, beautifully reasonable for a company consistently delivering 30%+ revenue growth for 28 straight quarters. And the potential? Latin American e-commerce penetration is still half that of the developed world. HALF! They’re building a digital empire in a region ripe for disruption. I’m adding to my position. Don’t wait for the herd to catch on. By then, the party will be over. And I, for one, intend to be dancing.
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2026-02-27 19:52