Disney leaders are reportedly happy with the early look at Avengers: Doomsday, despite increasing worries about the overall direction of the Marvel Cinematic Universe.
A recent Variety report about incoming Disney CEO Josh D’Amaro highlights that Marvel has faced challenges lately, and some industry experts are now wondering if the brand’s popularity is declining.
Despite recent challenges, Disney executives reportedly see Avengers: Doomsday as a potential turning point for success.
Marvel “Definitely In A Rut,” Says Analyst
According to Variety, Doug Creutz, an analyst with TD Cowen, didn’t sugarcoat it.
“Marvel is definitely in a rut,” Creutz said.
The report details that when Disney+ first started, Marvel Studios was asked to create several streaming shows that all connected to the Avengers movies.
Although WandaVision was a huge success, other Marvel shows like She-Hulk didn’t receive the same positive response.
Interestingly, the article suggests superhero burnout is caused by too many movies and shows, not because the quality of the content itself is declining – though that’s actually why audiences are losing interest.
Recent Marvel Movies Fell Short
As a big Marvel fan, I’ve been following the news, and it’s a bit concerning to see that recent MCU movies like Thunderbolts and Captain America: Brave New World haven’t performed as well in theaters as previous Marvel films. Even the upcoming Fantastic Four reboot seems to be facing some uncertainty based on the box office trends. Variety highlighted this, and it definitely makes you wonder what’s going on.
This has caused some experts to suggest that the success of future superhero movies might depend on the upcoming Avengers: Doomsday.
According to sources at Disney’s film division who spoke with Variety, the Marvel Cinematic Universe isn’t reliant on the success of any one movie.
Those in charge are happy with the initial cuts and the overall look of the movie released in December.
Even executives at competing studios are quietly suggesting that Doomsday might become the biggest box office hit of the year.
Tom Rothman Says Disney Mandates Hurt The MCU
Sony Pictures CEO Tom Rothman recently shared his thoughts on why Marvel’s movies haven’t been performing as well lately. He believes that instructions from Disney’s parent company may have weakened the quality of the Marvel Cinematic Universe (MCU).
He explained that Kevin Feige was told to rapidly increase the amount of content for Disney+, leading to an overproduction of shows and movies in a short period of time.
Rothman calmed fans’ concerns about the next Avengers movies, saying everything was on track. He expressed strong confidence in Kevin Feige’s leadership for the future of the franchise, suggesting he wouldn’t doubt Feige’s success.
Avengers: Doomsday hits Dec. 18, 2026.
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2026-02-26 00:32