Right. So, Greycroft. They’re… adding to their Sportradar position. Another $3 million. Honestly, it’s the kind of move that makes you wonder if someone lost a bet. Or maybe they just really, really like spreadsheets. Either way, it’s a fascinating little dance, isn’t it? They’ve gone from a polite nod to Sportradar to, well, a slightly desperate hug. Up to 130,000 shares. A 46% decline in the share price? Details, darling, details. It’s all about the narrative, isn’t it?
They’re calling it a ‘position increase.’ I call it throwing good money after… well, let’s just say ‘potential.’ It now represents 1.96% of their portfolio. Which, if you’re keeping track – and honestly, who isn’t – means they’re still mostly betting on SEMrush. Smart. SEMrush is predictable. Sportradar? It’s a bit of a wild card. A shiny, data-filled wild card.
Here’s the breakdown, because we all love a good list. The top holdings. Don’t judge. I’m just the messenger.
- SEMrush Holdings: $106.82 million (the sensible one)
- MNTN: $24.62 million (slightly less sensible)
- Uber Technologies: $4.25 million (reliable, if uninspired)
- Reddit: $4.14 million (a gamble, but at least it’s entertaining)
- ServiceTitan: $3.19 million (solid. Boringly solid.)
As of February 23rd, the share price was circling around $17.18. Down 19.2% year-on-year. And trailing the S&P 500 by a rather embarrassing 32 percentage points. But hey, numbers are just…suggestions, right?
Let’s talk about Sportradar for a moment. They’re the data people. The ones who know everything about every sport. They provide the stats, the odds, the overlays. Basically, they’re the enablers of our vices. And they’re good at it. They cover a million matches a year. Ninety percent of the world’s sporting events, probably. It’s a bit terrifying, actually. All that data. Who’s looking at it all? What are they planning?
Here’s a little table, for those of you who enjoy that sort of thing:
| Metric | Value |
|---|---|
| Price (as of market close February 23, 2026) | $17.18 |
| Market capitalization | $5.08 billion |
| Revenue (TTM) | $1.45 billion |
| Net income (TTM) | $111.94 million |
So, what does this all mean? Well, Greycroft opening a position last quarter, and then doubling down… it suggests they see something. Or they’re trying to convince themselves they do. They’re positioning Sportradar as a ‘picks and shovels’ play in the sports betting industry. Which is a clever way of saying, “We’re hoping other people make money so we can make money.” It’s a perfectly valid strategy, really. Cynical, but valid.
And then there’s the Endeavor deal. Sportradar is acquiring IMG Arena. $225 million. Endeavor, of course, was taken private by Silver Lake and needed to offload it. It’s always a good sign when someone’s desperate to get rid of something, isn’t it? I’m not saying it’s a bad deal for Sportradar, just that the timing is… interesting. It feels a bit like being handed a slightly used lottery ticket. You take it, but you don’t necessarily expect to win.
The sports betting industry is projected to grow. Massively. Through 2030 and beyond. So, Greycroft adding to their position while the stock is down 40% from its all-time high… it’s not entirely illogical. It’s just… a little bit desperate. And honestly? I can relate. Sometimes, you just have to throw a little money at a lost cause and hope for the best. It’s character building, they say. Or, at the very least, it makes for a good story.
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2026-02-25 22:12