PepsiCo’s Quiet Struggle for Supremacy
Investors, ever optimistic in their own quiet way, have summoned hope from the company’s clumsy efforts at reinvention. Cost-cutting, once a repository for accounting sleight of hand, now bears the earnest weight of 70,000 fewer workers. Productivity gains, a term as tired as a factory whistle at dusk, are cited as saviors. Yet one cannot ignore the ironic rhythm of change-corporate executives bound to old scripts, reciting new dialogues. It is a performance that mirrors the stock itself: hopeful, yet indifferent.