The name was Harrison. Andrew R. Harrison, to be precise. EVP and CCO at Alaska Air. He moved some paper, 5,500 shares worth about $311,000. Not a fortune, not in this town. But in the game of airlines, even a chipped dime can tell you which way the wind is blowing. Happened February 18th, 2026. The SEC had a form, naturally. They always do.
The Numbers, As They Are
| Metric | Value |
|---|---|
| Shares Traded (Direct) | 5,500 |
| Transaction Value | $311,000 |
| Post-Transaction Shares (Direct) | 30,828 |
| Post-Transaction Value (Direct Ownership) | $1.7 million |
The price? $56.63. A ghost of a number. It meant little on its own. It was the context that mattered. He still held a healthy stake, $1.7 million worth. But he’d shaved off a piece. A small piece, about 15% of his direct holdings. He’d done this before. Usually around 5,500 to 7,600 shares. Routine, almost. Like a man trimming a hedge. But hedges hide things.
The View From 30,000 Feet
Alaska Air. They’d tossed a few billion at airports, a grand gesture. Trying to polish the brass on a ship taking on water. Hawaiian Airlines was supposed to be the life raft. A year in, and it was looking more like an anchor. Flat numbers. Lowest annual net income in three years. The kind of numbers that keep accountants awake at night. They’d ordered 110 new Boeing jets. A bet on the future. Or a desperate roll of the dice.
The market hadn’t been kind. Down 31.36% in a year. A slow bleed. The kind that leaves you weak. The company had 35,951 employees. A lot of people counting on a good landing. Revenue was $14.24 billion. But net income? A mere $100 million. A tight margin in a volatile business.
What It Means, If Anything
Harrison’s sale wasn’t a panic move. Not exactly. More like a cautious adjustment. A man hedging his bets. He wasn’t unloading everything. Just taking a little off the top. The airline industry is a beast. It chews up capital and spits out broken promises. The promise of Hawaii was supposed to be different. More sun, more smiles, more profit. But the sun doesn’t always shine.
They’re investing in training facilities, in airports, in new planes. They’re trying to build something solid. But the ground is shifting. Fuel prices, economic downturns, passenger demand… it’s a complicated equation. And Harrison, it seemed, was quietly recalculating his position. A small move, maybe. But in this business, small moves can signal a larger storm.
| Metric | Value |
|---|---|
| Employees | 35,951 |
| Revenue (TTM) | $14.24 billion |
| Net Income (TTM) | $100 million |
| 1-Year Price Change (as of Feb. 21, 2026) | -31.36% |
Alaska Air Group. A leading air transportation provider. They serve 120 destinations. Alaska, Hawaii, parts of South America. A lot of sky. A lot of risk. And a man named Harrison, quietly adjusting his position. The game, as always, was about reading the currents. And right now, the wind felt cold.
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2026-02-23 02:12