
Apple, they say, has been “incredibly successful.” A bland pronouncement. One might just as easily describe a particularly persistent fungus as “incredibly successful.” In the early years of this century, it was the iPod, a device for the conveyance of music, that propelled this company forward. Four hundred and fifty million of these little boxes were sold before they were…retired. As if they’d grown old and frail, and simply faded away. A curious thought, that machines possess a lifespan. Then, in 2007, came the iPhone. They claim it was a “single greatest” invention. A bold claim, considering the history of mankind is littered with inventions that, while not quite “greatest,” were at least…useful. It cemented Apple’s position, they say, as a “cultural icon.” As if culture were something one could simply acquire through clever marketing. The market, predictably, thrived. The iPhone now accounts for 59% of Apple’s revenue in the first quarter of their fiscal year 2026. A dependence, one might observe, that feels…precarious.