Alphabet: A Most Satisfactory Investment

Google Search Remains, Quite Firmly, in the Saddle

Fast forward to early 2026, and what do we find? Google Search still reigns supreme. According to Statcounter, it commands a whopping 90% of the global search market. Bing, poor thing, trails behind with a mere 5%. A rather decisive victory, wouldn’t you say?

Therefore, investors need not bother themselves with worry. ChatGPT, while undoubtedly a clever invention, proved to be something of a tempest in a teapot. Google Search, despite the initial fuss, reported a revenue of $63.1 billion in 2025, a healthy 17% increase year over year. Jolly good show!

It continues to dominate, with the success of AI Overviews and AI Mode being particularly noteworthy developments. As CEO Sundar Pichai put it on the Q4 2025 earnings call, “Search saw more usage in Q4 than ever before, as AI continues to drive an expansionary moment.” A rather eloquent observation, if I may say so.

This is clear evidence that Alphabet’s most important platform has not only adapted to the rise of AI but is positively thriving in its wake. There will, of course, be new AI products and services popping up like mushrooms after a rain. But Alphabet’s ability to respond, bolstered by its wealth of data, technical expertise, network effects, and unrivaled distribution, gives it a distinct advantage. A most agreeable position to be in.

This lends further support to the argument that Alphabet remains a no-brainer AI stock for investors to buy and hold. A sound investment, indeed. One might even say… positively spiffing!

2026-02-21 15:32

Google Search Remains, Quite Firmly, in the Saddle

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