Okay, let’s talk Coca-Cola. [KO 0.75%]. It’s… ubiquitous. Like, if aliens landed and wanted to understand human civilization, they’d probably start with Coca-Cola and reality television. They’re both equally baffling, honestly. Two billion servings a day? That’s a lot of sugar water. And yet, here we are. It’s been around since before my grandmother was born, and frankly, it’s still kicking. Which, as a professional cynic, I find… mildly impressive.
Over the last decade, the stock has climbed a respectable, but not exactly thrilling, 82%. It’s not going to make you a yacht owner overnight. But, and this is the key, Coca-Cola is really, really good at giving money back. Like a slightly embarrassing, but reliable, uncle.
So, is it the ultimate dividend stock to buy now and hold…forever? Let’s unpack that, shall we?
The Streak: 64 Years and Counting
In February 2025, the board decided to raise the dividend again. Currently at $0.51, it’s creeping up to $0.53. That’s 64 consecutive years of increases. CFO John Murphy, bless his heart, described it as something they’re “supportive of continuing.” That’s corporate speak for “we’re contractually obligated to keep this train running.”
They’re a “Dividend King,” which basically means they’ve been consistently handing out cash for half a century. The dividend yield of 2.48% is significantly higher than the S&P 500 average of 1.15%. It’s like getting a slightly better return on your investment, which, in this economy, is a win.
And let’s not forget Berkshire Hathaway. [BRK.A], led by the legendary Warren Buffett, has held a stake since 1988. As of December 31st, they owned 400 million shares. That’s a lot of soda. It generates $816 million in passive income for the Oracle of Omaha’s company. Which, frankly, feels a little unfair. Like, can I get a 400 million share stake in something, please?
Downside Protection: It’s Basically Beige
In 2025, Coca-Cola reported $11.4 billion in adjusted free cash flow. It’s a profitable business. And, crucially, people buy soda even when the world is falling apart. It’s not a luxury item; it’s a…comfort. A sugary, fizzy comfort. That reduces cyclicality, which is fancy finance speak for “it’s pretty stable.”
The brand is strong. People are loyal. There’s minimal threat of disruption. It’s not like someone is going to invent a better soda anytime soon. (Although, honestly, at this point, I’d welcome the innovation.) Compared to the tech industry, where everything changes every five minutes, Coca-Cola is…beige. And sometimes, beige is good. It’s reliable. It doesn’t demand your attention. It just…exists.
It’s predictable. And that makes it one of the safest companies you can add to your portfolio. It’s an ideal blue chip stock to hold…forever. But here’s the catch.
Don’t expect to get rich. Coca-Cola is mature. Revenue and earnings won’t suddenly skyrocket. It’s not a growth stock; it’s a…holding pattern. It’s the financial equivalent of a sensible cardigan. Comfortable, dependable, and utterly lacking in excitement.
Read More
- 2025 Crypto Wallets: Secure, Smart, and Surprisingly Simple!
- Wuchang Fallen Feathers Save File Location on PC
- Brown Dust 2 Mirror Wars (PvP) Tier List – July 2025
- Gold Rate Forecast
- Banks & Shadows: A 2026 Outlook
- HSR 3.7 breaks Hidden Passages, so here’s a workaround
- QuantumScape: A Speculative Venture
- Gemini’s Execs Vanish Like Ghosts-Crypto’s Latest Drama!
- Elden Ring’s Fire Giant Has Been Beaten At Level 1 With Only Bare Fists
- Is Taylor Swift Getting Married to Travis Kelce in Rhode Island on June 13, 2026? Here’s What We Know
2026-02-20 04:12