e.l.f. Beauty: A Pinch of Colour for the Portfolio

Which brings us to e.l.f. Beauty. A company that makes… well, things people put on their faces. I’m more of a ‘wash and hope for the best’ sort myself, but others seem to require more elaborate rituals. And, as a consequence, e.l.f. might just find its way into my portfolio. Possibly. Don’t mistake contemplation for commitment; I’ve seen perfectly good investments vanish like smoke in a wizard’s beard.








