Coke & Dividends: A Rather Sensible Arrangement

This isn’t, you understand, a passionate endorsement. Merely an observation that a company capable of persuading the world to consume vast quantities of fizzy, sweetened water for over a century isn’t likely to vanish overnight. And, crucially, they’ve been rather good about sharing the proceeds with shareholders. Which, as far as I’m concerned, is the point of the entire exercise.








