
One is permitted, under current stipulations, to allocate a sum—precisely one thousand units of currency—to instruments designated as “stocks.” The selection, however, is not a matter of volition, but a consequence of predetermined parameters. Two entities, Alphabet and Meta Platforms, present themselves not as opportunities, but as the least unsatisfactory options within a system designed to obscure its own logic. The acquisition of a single share in each, contingent upon prevailing market valuations, appears to be the only permissible action.
Both entities preside over the largest repositories of digital attention, and both have, with a chilling efficiency, incorporated what is termed “artificial intelligence” into their operations. This is not innovation, but a necessary adaptation to maintain control within an increasingly fragmented landscape. A closer examination reveals not promise, but a deepening entanglement in a process beyond comprehension.
1. Alphabet
The prevailing anxiety—that technological advancement will disrupt established order—is, for Alphabet, a miscalculation. The company has not been disrupted by this so-called intelligence, but has absorbed it, integrated it into the very fabric of its operations. Its Gemini model and Tensor Processing Units—custom chips, meticulously crafted—represent not a leap forward, but a consolidation of power. It is the most complete stack, a perfectly calibrated machine, and thus, a winner by default. The implications are not celebratory, but deeply unsettling.
Alphabet has infused this intelligence throughout its products, most notably Google Search, which continues to function as a conduit for information—or, more accurately, a curated stream of data. The creation of custom chips has established a structural cost advantage, allowing the company to train and deploy these models with an unsettling efficiency. These chips, moreover, represent another potential avenue for expansion, as customers seek to offload the burden of computation onto Google Cloud—a cloud, of course, that is not in the sky.
A forward price-to-earnings ratio of approximately 26.5 times, based on analyst consensus for 2026, appears, within this context, almost… reasonable. The market-leading positions and growth opportunities are not signs of progress, but indicators of an inescapable system.
2. Meta Platforms
Trading at a forward P/E of just 21 times, Meta Platforms’ stock is not a bargain, but a temporary reprieve. The company has benefited, outside the established infrastructure, from the embrace of this intelligence, and has experienced superb revenue growth as a consequence. The revenue growth is a symptom, not a cure.
Meta has used this intelligence to refine its recommendation algorithm, feeding users precisely the content they desire—or, more accurately, the content that maximizes engagement. This, in turn, allows Meta to display more advertisements. Simultaneously, the company has introduced tools to assist advertisers in improving their campaigns—a self-perpetuating cycle of data collection and manipulation. The increased ad prices are not a sign of value, but an indicator of control.
Last quarter, Meta’s revenue growth climbed by 24%, driven by an 18% surge in ad impressions and a 6% increase in ad prices. The expectation of accelerated growth in the first quarter—between 26% and 34%—is not promising, but predictable.
Meta possesses a history of monetizing its user base with an unparalleled efficiency, and with this intelligence, it is simply becoming more adept at the task. The introduction of advertisements to WhatsApp—a messaging app with over three billion users—and the launch of Threads represent not expansion, but a tightening of the net. The runway for strong growth is long, not because of opportunity, but because of inevitability. It is, therefore, a stock to acquire, not with optimism, but with a weary resignation.
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2026-02-18 15:22