Sydney Sweeney Makes a Statement With a Daring White Bra Reveal for Syrn

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Sydney Sweeney is generating buzz in the fashion industry while promoting her new lingerie line, SYRN. In a recent ad posted to social media, the Euphoria star playfully showcased her collection inside a convenience store.

The video features Sweeney in a Valentine’s Day-themed outfit, starting with a red crop top that says “Marry Me Fly Free.” She quickly changes, removing the top to reveal a white bra from her new line—it has thick straps and a unique twist in the center.

She also swaps her red running shorts for white boxer shorts, accessorizing with a gold necklace spelling out her nickname, SYD. The post announced the upcoming launch of SYRN’s Playful collection, which will be available this Tuesday, February 17th.

The brand has quickly become incredibly popular since launching last month, with its first lingerie collection, Seductress, selling out almost immediately. This success is largely due to unique marketing, including a memorable publicity stunt involving lingerie placed on the Hollywood Sign.

Sweeney has made it clear that she wants the brand to be inclusive, offering a wide range of sizes – 44 in total – to fit diverse body types. She explained that her goal was to create lingerie that makes women feel confident and empowered.

Syrn, as Sweeney describes it, is about feeling good in your own skin – sexy, strong, soft, or playful – whatever feels right for you. As the sole founder and creative director, Sweeney emphasizes that she is personally involved in every design and wouldn’t create anything she wouldn’t wear herself.

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A post shared by Sydney Sweeney (@sydney_sweeney)

The brand currently features four distinct styles: Comfy, Playful, Romantic, and Seductress. Most items are affordable, costing less than $100. In addition to clothing, the owner is planning to launch a beauty line, including skincare and makeup, as indicated by recent trademark applications.

Sydney Sweeney is incredibly busy with her acting career right now. She’s starring in the upcoming thriller The Housemaid, expected to be released later this year, and just finished filming the new season of Euphoria. On top of that, her production company is working on a remake of the film Barbarella and a movie about boxer Christy Martin.

The actress has been getting a lot of attention in the media lately due to her breakup with Jonathan Davino. While she hasn’t publicly discussed her personal life, rumors have surfaced linking her to music executive Scooter Braun.

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2026-02-14 13:15