Amazon vs. Alphabet: A Battle of Titans, or Just Another Day in the Market?
Both Amazon and Alphabet, despite their lofty positions, are at the mercy of one inconvenient truth: the economy. Amazon, with its vast e-commerce empire, stands poised to suffer should the consumer pull back. In fact, when the inevitable economic slump arrives-and we all know it will-expect Amazon’s sales figures to mirror a falling soufflé. In Q2, a staggering 60% of Amazon’s revenue came from North American commerce, with another 22% trickling in from abroad. A delicate balance, indeed, where one gust of economic misfortune could spell disaster.