Canada Goose & Kessler: A Luxury Investment?

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February 7th. Honestly, the market. It’s just…a lot. Trying to appear calm and rational while simultaneously feeling like one wrong click will send everything spiraling. Today’s obsession? Canada Goose. And Kessler Investment Group, who seem to be rather keen on it too. Units of luxury outerwear purchased: 379,516. Hours spent staring at charts: approximately 7. Number of times I questioned my life choices: too many to count.

Apparently, Kessler dropped another $5.05 million on Canada Goose shares. Which, let’s be real, is a significant amount of money. It’s moved the stock to 3.7% of their portfolio, which feels…committed. Like that slightly-too-early Valentine’s Day gift that suggests a level of seriousness you’re not entirely sure you’re ready for.

Their top holdings, for context (because context is everything, isn’t it?): Alphabet ($20.44 million), Crowdstrike ($13.06 million), Roku ($12.63 million). Canada Goose is creeping up the list. It’s the new boy at school, trying to impress everyone with his expensive parka. And it’s working, apparently.

The stock is currently trading at $11.24 (as of February 6th), up 14.7% over the last year. Which, in this market, feels almost… optimistic. It even outperformed the S&P 500 by a whole percentage point! A whole one! It’s like winning a small, slightly-meaningless prize.

Here’s the breakdown, because numbers are reassuring, right? They provide a semblance of control in a chaotic world:

  • Revenue (TTM): $1.04 billion
  • Net income (TTM): $15.01 million
  • Price (as of Feb 6, 2026): $11.24
  • 1-year price change: 14.7%

Canada Goose, for those unfamiliar, does what it says on the tin. Luxury outerwear. Parkas, lightweight jackets, the whole shebang. They sell directly to consumers (online and in stores) and wholesale to retailers. Targeting affluent men, women, and children who apparently feel the cold more than I do.

So, what does this all mean? Well, Kessler’s purchase is…intriguing. They’ve doubled down in just two quarters. It’s now their tenth-largest holding. It’s trading at around 1 to 1.5 times sales. Which, for a luxury stock, isn’t terrible. Though, the recent Q3 earnings report sent the stock down over 10%. Apparently, sales were up, but margins weren’t. A classic case of wanting the cake and eating it too.

I’m usually wary of apparel stocks. They feel…fickle. Subject to trends and weather patterns. But Canada Goose…it’s different. It’s luxury, which offers some resilience. And it’s now trading at just 1.1 times sales and 9 times free cash flow. Which feels…almost a steal. Their down-filled products are timeless, and their “newness” sales (new product categories) have doubled year over year. People clearly want more than just parkas. They want the lifestyle.

If they can get their expenses under control and maintain that premium branding, it could be a smart move for Kessler. A potential steal, even. Though, I’ll be watching closely. Because in this market, nothing is ever quite as it seems. And I’m starting to suspect I need a warmer coat.

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2026-02-08 02:13