Even major companies like Amazon have limits when it comes to humor. Recently, Amazon reportedly removed the documentary Melania from a small Oregon theater after staff playfully advertised it in a way that went a bit too far. The Lake Theater and Cafe in Lake Oswego had been using its outdoor sign to joke about the film, for example, by asking “Does Melania wear Prada? Find out Friday.”
The theater promoted the film with a quote from Sun Tzu, the famous military strategist, saying, “To defeat your enemy, you must know them.” But Amazon MGM executives didn’t react well to the marketing. According to theater manager Jordan Perry, a studio representative called to say that Amazon was unhappy with how the film was being advertised to local audiences.
The theater was forced to stop showing the documentary before planned because of a request from the studio. But they didn’t just comply – they put a message on their marquee explaining what happened. The sign said that Amazon had contacted them and didn’t like the marquee’s message, then jokingly suggested people show their support by shopping at Whole Foods.
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Even before the studio decided to remove the film, the theater was facing criticism from people in the community. Residents of the politically liberal Portland suburb were upset that the cinema was showing a documentary supporting Trump.
Perry said he initially booked the film because he expected it to be surprisingly strange, and he thought it would be amusing to show it at a cinema known for independent and unconventional films during a slow week for new releases.
The documentary Melania, directed by Brett Ratner, has quickly become a major topic of conversation. The film focuses on the First Lady during the twenty days before the 2025 inauguration. While critics have given it overwhelmingly negative reviews – with some calling it “gilded trash” – the film has been a box office success. It recently had the strongest opening weekend for a non-concert documentary in over ten years, earning approximately $7 million in its first few days.
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2026-02-05 22:44