So, AppLovin (APP +2.09%). Right. Another one of these “growth” stocks. They had a good year, apparently. Doubled. Doubled! Like that suddenly makes it a solid investment. It’s like someone baked a decent cake and now expects a parade. And then, of course, it drops 30% in January. Thirty percent! People are acting shocked. Shocked! It’s a stock. It goes down. It’s what they do. And the explanations? Oh, the explanations. It’s always something.
First, this short-seller comes along. CapitalWatch, or whatever they’re called. Accusing them of…get this…skirting anti-money-laundering controls. Like every other company isn’t dancing on the edge of something questionable. They call it “improprieties.” Improprieties! It’s a strong word. And AppLovin pushes back, naturally. Calls it “false, misleading, and nonsensical.” Which, let’s be honest, is exactly what every company says when they’re caught doing something they shouldn’t. It’s the corporate equivalent of “I didn’t do it!”
And then, the Google thing. Project Genie. An AI game-creation platform. Now, I’m not a gaming expert, but even I know that disrupting an industry usually means someone’s stock price takes a hit. It’s just common sense. But the reaction? It was like everyone suddenly forgot how markets work. It’s always the knee-jerk stuff. “Oh no, AI is going to ruin everything!” Like AI hasn’t been “ruining everything” for the last five years. It’s exhausting. And the stock plunges 17%? Please. It’s a stock.
Here’s the really infuriating part. They sold off their apps business last year. So, they’re not even making games anymore. They’re just…monetizing them. Through ads. So, more games are good for them? That’s their whole strategy? It’s…it’s circular! It’s like saying you’re making money by…allowing other people to make money. It’s just…wrong. And people are buying it? They’re actually investing in this? It’s baffling. It truly is.
They’re reporting earnings next week. February 11th. Analysts are expecting revenue growth. Revenue growth! Like that’s some magical cure-all. They expect earnings per share to jump. Jump! It’s all just numbers, people! Meaningless, arbitrary numbers! And if they don’t meet expectations? Oh, the outrage. The hand-wringing. It’s a never-ending cycle of disappointment. And all because people think they can get rich quick. It’s ridiculous.
Look, I’m not saying AppLovin is a terrible company. I’m just saying it’s…a stock. A volatile, overhyped stock that’s subject to the whims of the market and the pronouncements of analysts. And frankly, I’m tired of pretending it’s anything more than that. It’s just…a lot. A lot of noise, a lot of hype, and a lot of people pretending to know what they’re doing. It’s exhausting, really.
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2026-02-03 06:52