Alphabet’s Tricks and Treats

Now, Alphabet, that’s Google to you and me, has been doing a bit of a jig, hasn’t it? A proper whoop-de-doo of a price rise. Sixty-five percent, they say. A truly enormous number, enough to make your head spin and your pockets feel rather light. It’s become, after all, the second most valuable beast in the whole wide world, trailing only Nvidia – a name that sounds suspiciously like a villain in a particularly nasty science fiction story.

But here’s the rub. When things go up, up, up, one begins to wonder if the balloon is about to pop. Are we clever enough to buy now, or should we wait for a bit of a tumble? It’s a tricky business, investing, full of bluster and bother, like trying to sell pickled newts to a king.

Has Alphabet Grown Too Greedy?

Just because the price is soaring doesn’t automatically mean it’s a swindle, mind you. Sometimes, a company is simply… underestimated. Investors, those fussy creatures, might have been holding back, worried about this newfangled ‘artificial intelligence’ and whether it would mess with Google’s search results. A perfectly good search, I might add, though it does occasionally try to sell you things you absolutely don’t need.

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Will Alphabet Keep Climbing?

The so-called ‘analysts’ – a peculiar breed who spend their days peering into crystal balls – reckon Alphabet has peaked. They predict a little dip, a tiny stumble. About 2%, they say. As if 2% is a significant amount when we’re talking about sums that could buy small countries.

But I’m not so sure. This Gemini thing, this chatbot, is still in its nappies, really. And Alphabet has plenty of other tricks up its sleeve. There’s room for growth, a lot of it, if they play their cards right. They’re still making a handsome profit, more than 30% on every sale. A truly monstrous amount, enough to make a dragon envious.

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Ideally, we’d all like to buy low and sell high, wouldn’t we? But waiting for a price drop might be a fool’s errand. There’s still value here, even at these inflated prices. I wouldn’t be surprised if Alphabet eventually surpasses Nvidia in value, though I suspect the executives at Nvidia will be less than thrilled.

For those who plan to hold on for the long haul, now might be as good a time as any to add a few shares to your collection. Just remember, investing is a bit like feeding a particularly greedy monster. You must be careful, or it will gobble up your savings whole.

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2026-01-30 15:54