Okay, so everyone’s wondering if the Melania Trump documentary will actually be a hit this weekend, and honestly, I’m intrigued. It follows her during those twenty days before the 2025 inauguration – a really intimate look, if the trailers are anything to go by. What’s really surprising is the sheer scale of the release; it’s hitting over 1,500 theaters this Friday! That’s huge for a documentary. Normally, docs don’t get this kind of widespread release, and initially, projections were modest. But now, experts are revising those numbers upwards – we’re talking a potential debut of around $5 million, which is pretty remarkable. It’ll be interesting to see if it lives up to the hype.
The biggest challenge for Amazon MGM Studios with this film is the cost of getting it into cinemas. Reports suggest they spent $40 million for the rights and another $35 million on marketing – a total of $75 million. This is a significant risk, considering the film might only earn $5 million during its opening weekend. In fact, some industry experts believe even $5 million is optimistic, as most documentaries about famous people are released directly on streaming services, where they typically perform better.
With the movie becoming available on Prime Video soon, many people may choose to wait and watch it from home. It’s also competing with several popular new thriller and horror movies. Ticket sales are strong in some more conservative areas, but major cities haven’t shown much interest so far.
Brett Ratner returned to directing with this new film. Donald Trump has been promoting it heavily on social media, urging his followers to see it and claiming tickets are selling quickly. It remains to be seen if the movie will have lasting success or just be a temporary trend, and this week will be crucial in determining that.
Melania Trump has been increasingly visible recently, going beyond simply promoting a film. This January, she officially opened trading at the New York Stock Exchange and has been hosting several prominent screenings, including a special event at the White House for leaders in technology and entertainment. She’s also hinted at a new project called Fostering the Future for American Children and Families, suggesting she has a full agenda as First Lady.
Director Brett Ratner is said to be using this renewed attention to try and get the fourth Rush Hour movie made. The documentary includes never-before-seen footage of the Trump family and should be available on Amazon Prime by the end of February. As the film is released in theaters worldwide, it will be the first big indication of whether Melania Trump can attract an audience on her own.
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2026-01-29 22:44