
The approaching fourth-quarter report for Alphabet (GOOG 0.68%) (GOOGL 0.79) compels a sober assessment. Not merely of numbers tallied, but of the currents that drive, and perhaps ultimately constrain, this digital leviathan. To speak of “attractiveness” of a share is to engage in a simplification, a glossing over of the deeper forces at play. We seek not merely profit, but comprehension.
The stock has, undeniably, ascended—a surge exceeding seventy percent in six months. Is this a peak reached, a moment for caution? Or merely a prelude to further, perhaps unsustainable, expansion?
Perhaps not the latter. There is, beneath the surface of these rising figures, a genuine, if unsettling, momentum.
The company enters this reporting cycle bolstered by a confluence of favorable conditions. The escalating share price is, of course, a symptom, not a cause. More pertinent is the mid-teens revenue growth, the accelerating trajectory of Google Cloud, and the prodigious capital expenditure—a deliberate, almost frantic, investment in the infrastructure required to sustain its artificial intelligence initiatives. This last is the most telling. It speaks of a belief, a conviction, that the future belongs to those who command the algorithms.
Let us examine these trends more closely.
The Shifting Sands of Revenue
Alphabet’s third-quarter revenue registered a sixteen percent increase year-over-year, reaching $102.3 billion. This represents an acceleration from the fourteen percent growth observed in the preceding quarter, when sales totaled $96.4 billion. The annual growth rate surpasses that of the entirety of 2023, which saw a fourteen percent increase. This is not merely growth; it is a compounding of growth, a relentless pressure on the existing order.
Google services revenue contributed $87.1 billion, a fourteen percent increase, driven by strength across multiple fronts—search, subscriptions, platforms, and the ever-hungry maw of YouTube advertising. Notably, “search and other” revenue rose fifteen percent to $56.6 billion, and YouTube advertising increased by the same margin to $10.3 billion. These are not isolated victories; they are components of a larger, more insidious, dominance.
However, it is Google Cloud that demands our particular attention. Third-quarter revenue reached $15.2 billion, a thirty-four percent increase year-over-year, building on the thirty-two percent growth of the previous quarter. More significantly, profitability has improved dramatically, with operating income reaching $3.6 billion, a substantial increase from the $1.9 billion recorded a year earlier. This is the engine of future expansion, fueled by data and ambition.
Perhaps most revealing is the cloud backlog, which reached $155 billion—a forty-six percent sequential increase and an eighty-two percent year-over-year surge. This is not simply a promise of future revenue; it is a commitment, a binding contract with the future. It is, in effect, a declaration of intent.
The Weight of Expenditure
This accelerating momentum, however, comes at a cost. Alphabet’s third-quarter capital expenditure reached $24.0 billion, a substantial increase from the $13.1 billion spent in the same quarter last year. Management projects capital spending between $91 billion and $93 billion for 2025, up from an earlier estimate of $85 billion. This is not mere investment; it is a fortification, a construction of defenses against competitors and the inevitable challenges that lie ahead.
The bulk of this expenditure is directed toward Google Cloud, driven by the insatiable demand for artificial intelligence. The company’s capital spending is primarily allocated to technical infrastructure—servers, data centers, and the complex network that binds them together. This is not simply about building capacity; it is about establishing control.
The demand for AI extends beyond Google Cloud, permeating Alphabet’s internal operations. The AI Mode integrated into Google Search now boasts over seventy-five million daily active users in the United States alone, with usage doubling over the quarter. The Gemini app has surpassed six hundred and fifty million monthly active users, with queries tripling in just three months. This is not simply innovation; it is an assimilation, a gradual reshaping of the digital landscape in Alphabet’s image.
In essence, investors should anticipate continued, massive spending from Alphabet. But this expenditure is, for the moment, justified. The company is witnessing extraordinary growth in AI demand, evidenced by both its soaring cloud backlog and the rapid expansion of AI-powered features within its own services. This is not a sustainable state, however. The laws of diminishing returns will eventually assert themselves.
Is this excitement already priced into the shares? With a price-to-earnings ratio of approximately 32 and a forward price-to-earnings ratio of 29, the shares are not inexpensive. Nor are they, necessarily, exorbitant. For a company of this caliber, this may represent a reasonable entry point—but one fraught with uncertainty.
There are, of course, risks. The substantial expenditure could become a drag on the company’s performance if the anticipated growth fails to materialize. The economics of AI-powered services may prove less favorable than anticipated over the long term. These are not merely hypothetical concerns; they are inherent in the nature of technological innovation.
Overall, Alphabet appears to be an attractive stock for investors with a high risk tolerance and a long-term perspective. But it is not a sanctuary. It is a battlefield, where fortunes are won and lost. And the ultimate victor remains to be seen.
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2026-01-25 05:24