The Algorithm’s Due

the very system designed to provide answers will now present questions disguised as recommendations. The line between assistance and persuasion will blur, then vanish altogether. And the user, increasingly dependent on the algorithm’s guidance, will find it difficult to discern where genuine information ends and commercial interest begins.

Investors, naturally, are watching. They are assessing the potential for growth, the risk of user attrition, the delicate balance between profit and experience. They speak of “home runs” and “turn-offs,” framing the situation as a simple calculation of risk and reward. But the true cost may be far more subtle, a gradual erosion of trust, a quiet acceptance of the inevitable intrusion.

Few ventures have been subjected to such relentless hype. And eventually, the demands for tangible results will intensify. Revenue and profit, the ultimate arbiters of success. But even if the numbers align, a lingering question will remain: at what cost has this growth been achieved? And what has been lost in the process? The algorithm, after all, demands its due.

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2026-01-24 16:34