Toyota: Still Makes Cars (Shocking)

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Everyone’s so fixated on electric vehicles, it’s like we’ve collectively forgotten that cars used to, you know, run on things other than optimism. Meanwhile, Toyota’s over here quietly building sports cars with actual engines. Twin-turbo V8s, people. It’s almost… quaint.

Toyota. Yes, the same Toyota that spent the last decade perfecting the art of the beige Corolla. They’ve had a glow-up, I’ll grant them that. They’re trying to be… exciting. And the market is responding with a collective shrug. Apparently, “reliable” doesn’t photograph well on Instagram.

Look, I’m not saying I’m bullish on Toyota. I’m saying my dream car is a Supra. It’s a perfectly reasonable investment strategy, right? Just follow your heart… and your crippling desire for a mid-life crisis machine. But also, there are other reasons. Stay with me.

Let’s Go Places (Because We Have No Choice)

Toyota. They make cars. A lot of them. The Corolla is the single most-produced car in history. Which is either a testament to their engineering or a commentary on the human condition. Fifty million of them, rolling around, judging our life choices. They also make Camrys, Rav4s, trucks… the usual suspects. Basically, everything your parents drive.

And while every other car company is frantically trying to prove they can build a better iPhone on wheels, Toyota’s just… selling cars. They have one EV, the bZ. One. It’s like they’re making a statement. A very subtle, Japanese statement about the perils of hype.

But here’s the thing: they’re actually having fun. They’re building a supercar, the GR GT, with a 4-liter twin-turbo V8. It’s the automotive equivalent of a chef secretly making a really decadent dessert after being told to serve kale smoothies all day. It’s a middle finger to the electric revolution, disguised as engineering prowess. And it’s glorious.

Toyota’s attracting attention, and surprisingly, they’re still making a profit. It’s a business model so radical, it’s practically vintage.

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Toyota’s Profitability: It’s Not a Mirage

Okay, let’s talk numbers. Sales are up, even in the US, where we’re apparently all waiting for self-driving cars to deliver our avocado toast. Revenue grew 8.1%, totaling $80.5 billion. Net income surged 62%. Sixty-two percent! That’s the kind of growth that makes venture capitalists weep with joy… or possibly just order another green juice.

Their profit margins are insane. 17.9% gross profit, 9.4% net income. Higher than everyone except Ferrari, which is basically a different species. Volkswagen, the other giant, is trailing behind with a measly 15% gross margin and 2.3% net margin. It’s like comparing a Michelin-star restaurant to a highway diner.

And the stock is undervalued. A forward P/E ratio of 14.1 compared to the sector median of 19.8. It’s like finding a perfectly good vintage handbag at a garage sale. The stock is up 31% over the past year, beating the S&P 500. Plenty of room to grow, which is a nice way of saying “still a bargain.”

So, yeah, maybe it’s time to get behind the wheel. While everyone else is bleeding money on battery technology, Toyota’s actually making a profit on every car they sell. Their revenue is growing, their brand is gaining traction, and their stock is undervalued. It’s a rare combination. Toyota stock looks like it’s going places, even if those places aren’t entirely electric.

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2026-01-21 21:23