Gridiron Gains: A Spot of Tech with Your Football

Now, one observes that the National Football League, were it a publicly traded entity, would likely be a positively ripping success. The sheer volume of enthusiasm for the game, particularly amongst our American cousins, is quite something. Viewership figures ascend with each passing season, and the general public, bless their hearts, seem to regard football as the pinnacle of televised entertainment. A rather healthy state of affairs, wouldn’t you agree?

Furthermore, the NFL possesses a most commendable eagerness to embrace technological advancements. They’re not a bunch of Luddites, these chaps, but rather keen to adopt anything that might enhance the spectacle for the paying customers, improve the teams’ coffers, and generally make the whole operation run with a bit more pep. A thoroughly sensible approach, I’d say.

In the fiscal year just concluded (ending March 31st, 2025, if one is keeping score), the NFL’s revenues exceeded a staggering $23 billion. Each of the 32 teams reportedly received a distribution of $416 million, a rather handsome sum, representing an increase of 8.9% over the previous year. Quite a bit of pocket money, wouldn’t you say? And with the Divisional Playoffs upon us, it seemed a jolly good idea to ponder which companies might be benefiting from this sporting bonanza.

Two Stocks with a Touch of the Gridiron

Company Market Cap Forward P/E Ratio Wall Street’s Annualized 5-Year EPS Growth Estimate 1-Year Stock Return 10-Year Stock Return
Amazon (AMZN +0.40%) $2.6 trillion 29.5 20.6% 8.4% 739%
Nvidia (NVDA 0.29%) $4.5 trillion 24.3 49.3% 39.4% 28,097% (not a typographical error, I assure you!)
S&P 500 Index 18.4% 339%

Amazon: Cloud Cover and Touchdowns

Now, Amazon, as most people know, is primarily a purveyor of practically everything under the sun. But it’s their cloud computing service, Amazon Web Services (AWS), that truly keeps the accounts humming. A rather clever bit of diversification, wouldn’t you agree?

Since 2017, AWS has been the NFL’s primary cloud partner. They employ all sorts of artificial intelligence and machine learning to analyze mountains of data – player stats, ball tracking, the whole shebang – delivering real-time insights to fans, teams, and those chaps commentating on the game. They even use it to try and prevent injuries, a most commendable undertaking.

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Amazon also has another tie to the NFL. In 2022, they secured an 11-year deal to stream “Thursday Night Football” exclusively on Amazon Prime Video. A rather bold move, making Prime Video the first streamer to snag exclusive NFL rights. They’re clearly hoping it will encourage more people to subscribe, and keep them subscribing, which is a perfectly sensible strategy. A bit like a particularly sticky toffee, wouldn’t you say?

Are Amazon’s NFL connections enough reason to purchase the stock? Probably not on their own, but it’s a rather telling sign that the technologically-minded NFL chose Amazon, and has remained loyal ever since. A clear endorsement, if ever there was one.

Nvidia: Chips, Virtual Reality, and the Future of Football

Nvidia’s graphics processing units (GPUs) are the dominant force in the world of AI training and application. As such, Nvidia’s technology is widely used by the NFL through cloud computing services, as we’ve already discussed. A rather pervasive influence, wouldn’t you agree?

But it doesn’t stop there. Various NFL teams have also been experimenting with Nvidia’s GPUs for virtual reality (VR) applications. Back in 2016, the Tampa Bay Buccaneers used Nvidia tech to give fans and potential sponsors a VR tour of their newly renovated stadium. They used Nvidia’s CUDA programming model and a GeForce GTX 1080 GPU. Here’s what Nvidia had to say about it:

While the new Raymond James Stadium is under construction, current and prospective ticket holders can use a virtual reality headset to experience the new stadium before it opens in September. The realistic preview is also valuable in attracting potential sponsors by helping executives visualize their company’s logo inside the stadium.

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Various NFL teams are also using VR, often with Nvidia tech, to train players, particularly quarterbacks. VR provides realistic simulations of game scenarios. A rather ingenious way to hone their skills, wouldn’t you say?

And many broadcasters are also using Nvidia tech for augmented reality (AR) and other applications to enhance the viewing experience. A bit of technological wizardry to keep the viewers entertained.

Are Nvidia’s NFL ties enough reason to purchase the stock? As with Amazon, probably not on their own. However, they demonstrate just how widely adopted Nvidia’s technology is and how pervasive it is becoming. A rather impressive feat, wouldn’t you say?

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2026-01-19 03:43