ServiceNow: A Split Decision (and Maybe a Smart One)

Right, let’s talk stock splits. Honestly, it’s a bit like a magician distracting you with one hand while picking your pocket with the other. But sometimes, sometimes, it actually makes sense. It’s about accessibility, isn’t it? Making a share price less intimidating. Like dressing up debt in a fancy suit. Anyway, ServiceNow did one recently – a 5-for-1 split in December. Which means, if you were eyeing it before, it’s now…slightly less terrifying to actually buy some. Currently hovering around $138, as of this writing. And, look, I’ve been doing a bit of digging, and it’s not just about the price tag. There’s something…interesting going on here.

ServiceNow is Putting AI to Work (and Honestly, Everyone Else is Just Trying to Catch Up)

So, ServiceNow. They basically build the plumbing for big companies. Cloud-based platform, automates workflows, the whole shebang. Think of it as digital duct tape for the Fortune 500. 8,400 global customers, over 85% of the Fortune 500… it’s a lot of very important people relying on them to not mess things up. And they’re not messing up. Not yet, anyway. Their last quarter? Management was throwing around words like “exceptional” and “stunning.” Total revenue up 22% to $3.4 billion. Subscriptions, the good stuff, up 21.5%. They’re hitting all the right numbers, which, let’s be real, is a bit unnerving. Makes you wonder what they’re hiding.

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But here’s the kicker. AI. Everyone’s banging on about AI, right? But what good is a bunch of shiny new algorithms if you can’t actually integrate them into your existing systems? That’s where ServiceNow comes in. They’re positioning themselves as the “real-time AI control tower.” A bit dramatic, perhaps, but I get it. They’re offering a way to orchestrate all this AI chaos. The CEO, Bill McDermott, is practically giddy about it. They’re already on pace to generate over $500 million in annual contract value from AI products this year, with a target of $1 billion by 2026. Ambitious, sure, but they seem to have a plan. And honestly, a little ambition is refreshing.

The market for enterprise AI spending is projected to hit $1.3 trillion by 2029. That’s a lot of money. And businesses will need someone to help them navigate it. ServiceNow wants to be that someone. Now, let’s talk valuation. At a forward P/E of 33.9, it’s not exactly a bargain. It’s…optimistically priced, let’s say. But if enterprise AI adoption continues to soar – and I’m cautiously optimistic that it will – then ServiceNow’s growth story could be just beginning. It’s a risk, obviously. Everything is. But sometimes, the biggest risks are the most…rewarding. Or, at least, the most interesting. And frankly, I’m bored of predictable returns.

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2026-01-16 23:22