
While many celebrities launch tequila, vodka, or cognac brands, more and more Black stars are now entering the craft beer scene. These icons – from hip-hop artists to sports legends – aren’t just putting their names on bottles; they’re becoming brewery owners and actively involved in the creative process. They’re bringing new and interesting flavors, along with unique stories, to breweries nationwide, though their efforts often receive less attention than celebrity spirit brands. This trend shows a welcome move towards greater diversity in the brewing world, driven by genuine passion and creativity. Here’s a look at the Black celebrities who are brewing up their own signature beers.
Killer Mike

Killer Mike, one half of the popular hip-hop group Run The Jewels, has been involved in creating several unique beers that match the group’s bold and energetic style. He’s worked with well-known breweries like Goose Island and Brooklyn Brewery on beers such as ‘36 Chain’ and even a CBD-infused pilsner. These beers are often released around the time of tour dates or new albums, functioning as a kind of merchandise for fans. Killer Mike isn’t just lending his name to these projects; he actively tastes and helps design the beers to make sure they reflect his personal preferences.
Bun B

Houston rapper Bun B has further cemented his place in the city’s culture through a collaboration with 8th Wonder Brewery. Together, they created ‘Brew GK,’ an apple kolsch inspired by his rapping and his dedication to Houston. This partnership makes sense for Bun B, who’s already become well-known in the Houston food scene thanks to his popular burger restaurant. It’s a unique blend of Southern hip-hop and the growing Texas craft beer industry.
Paul Wall

Following in the footsteps of other Houston rappers, Paul Wall teamed up with 8th Wonder Brewery to create his own beer, aptly named ‘People’s Champ’. This easy-drinking wheat ale was designed to appeal to everyone, just like his popular nickname. It quickly became a hit at local gatherings and car shows, connecting Houston’s unique ‘slab’ car scene with the growing craft beer community. Paul Wall’s collaboration showcases the strong connection between Houston’s entertainers and the city’s thriving beer industry.
Tech N9ne

Rapper Tech N9ne teamed up with Boulevard Brewing Company in Kansas City to create ‘Bou Lou’, a wheat beer based on his song ‘Caribou Lou’. The beer tastes like a tropical pineapple and coconut cocktail, just like the one mentioned in the song. It became incredibly popular, starting as a limited-time offering and quickly becoming available more widely due to high demand. This collaboration proved how a musician could turn a song’s idea into a successful drink.
Tony Gwynn

Before he died, San Diego Padres icon Tony Gwynn partnered with AleSmith Brewing Company to create ‘.394 Pale Ale.’ Named after his best batting average from 1994, the beer was crafted to match his personal taste – a flavorful, hoppy, but easy-to-drink golden ale. It’s now one of AleSmith’s most popular beers, and fans see it as a delicious way to remember “Mr. Padre.” The beer’s continued success is a lasting tribute to Tony Gwynn and his impact on San Diego.
Darius Rucker

As a long-time observer of pop culture, I have to say Darius Rucker’s new beer, ‘Hootie’s Homegrown Ale’ – a collaboration with Palmetto Brewing Company – feels incredibly authentic. It’s not just a celebrity endorsement; it’s a real nod to his South Carolina heritage. They’ve even used local Carolina Gold rice in the recipe to give it a truly Southern flavor. Released alongside Hootie & the Blowfish’s reunion tour and anniversary, this brew feels like Darius sharing a piece of home with his fans, and honestly, it’s a surprisingly tasty tribute.
Rick Ross

Rick Ross, also known as the “Biggest Boss,” has invested in South Beach Brewing Company, becoming a partner and helping them create new beers like the ‘High Tide’ and ‘Slack Tide’ series, featuring flavors such as blood orange and strawberry. His involvement is bringing a touch of luxury and celebrity appeal to the Miami brewery. Ross hopes to combine the exciting energy of Miami with high-quality craft beer, making the brand a popular choice for parties and events.
Walter Jones

Like many former Seahawks, Walter Jones, the Hall of Fame lineman, is now involved in the craft beer scene. He’s a partner with Savage Brewing Company and even has his own beer, ’71 Savage’ – a lager meant to represent his dependable and powerful style of play. This venture gives Jones a chance to connect with fans in a casual environment, as he frequently makes appearances at the brewery for new beer launches. It’s a growing trend: retired athletes investing in local businesses that honor their careers.
Allen Iverson

Basketball legend Allen Iverson partnered with Yards Brewing Company in Philadelphia to create ‘The Answer,’ a beer named after his popular nickname. The beer is a tribute to his career with the 76ers and his significant influence on the city. Iverson also made sure the project benefited the community, with a portion of the proceeds going to local charities. It’s a way for fans to celebrate one of basketball’s most iconic players.
J. Cole

J. Cole, the Grammy-winning rapper, and his Dreamville team have made craft beer a key part of their yearly Dreamville Festival in North Carolina. They team up with local breweries like R&D Brewing to create special, limited-edition “Festival Brews” – think strawberry lemonade shandies or refreshing lagers – each year. These beers are designed to add to the festival atmosphere and showcase North Carolina’s local flavor. This initiative demonstrates J. Cole’s dedication to supporting local businesses and providing a well-rounded experience for his fans.
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2025-12-18 15:15