Disney Unveils DisneyGPT: An AI Tool for Its Employees

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I’m hearing Disney is really diving into AI, and they’ve just launched something called DisneyGPT for their staff. It sounds like they’re equipping their employees with a powerful AI tool to help with all sorts of tasks – a big move for the company, and a sign of things to come, I suspect.

Business Insider reports that the company wants employees to use a chatbot to help with their jobs and internal needs. This includes things like submitting IT help requests, finding employee information, and reviewing project budgets.

DisneyGPT brings a bit of Disney charm to the world of AI chatbots. It uses playful greetings like “ready for an enchanting adventure?” and includes inspiring quotes from Walt Disney, organized by themes like imagination and leadership. However, according to Disney employees, it generally works like any other AI assistant.

Disney began testing a tool called DisneyGPT with its employees in October. They described it as a way to boost creativity and make work more efficient. In December, they added a feature allowing employees to upload and analyze files from programs like Excel and PowerPoint.

The company is developing a sophisticated AI chatbot called Jarvis, inspired by Iron Man’s assistant. The goal is for Jarvis to handle tasks for employees, but a company insider told Business Insider that the project is still in its initial phases.

Disney is embracing artificial intelligence after a significant investment with OpenAI – a billion-dollar deal that makes them the first major entertainment company to partner with the AI leader. This collaboration will provide Disney staff with access to the professional version of ChatGPT and enable the use of beloved Disney characters in AI video creation tools such as Sora.

Most Disney workers are now using AI tools, like DisneyGPT and Microsoft Copilot, to help with everyday jobs such as writing emails. However, some employees are worried that AI could eventually lead to job losses.

According to a Disney employee working on their artificial intelligence plans, AI is a major focus for the company. However, they stressed that AI isn’t perfect and can’t take the place of human imagination. They warned that relying on AI too much could actually be harmful.

Disney says it’s using AI in a careful and ethical way, making sure people remain the driving force behind its creativity. Its internal guidelines encourage employees to use these tools thoughtfully and safely.

Several employees mentioned difficulty tracking which AI tools the company allows them to use, and a few admitted to using personal accounts on platforms like Claude. However, most feel Disney’s collaboration with OpenAI is a strong strategic decision. One employee predicted it could be very beneficial, potentially having a significant impact within five to ten years. Another commented that Disney is making a smart move by entering the AI space, aiming to either lead the way or at least influence how things develop.

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2025-12-16 14:14