Okay, so McDonald’s Netherlands just dropped a Christmas ad, and honestly, what’s grabbing everyone’s attention isn’t the message, but how it was made. The entire thing – every single shot – was created using artificial intelligence. It’s pretty wild, and definitely a first for a big brand like McDonald’s, leaving me wondering what this means for the future of advertising.
Instead of a traditional, cozy holiday ad, the company made a deliberately chaotic and loud video highlighting the stress many people feel during December. The ad playfully calls the season “The Most Terrible Time of the Year,” and McDonald’s Netherlands, along with its advertising team, explained the concept behind it.
To make the commercial, McDonald’s worked with the agency TBWA\NEBOKO and production company Sweetshop, which has a team that experiments with AI tools. The final style was shaped with help from the directing duo known as MAMA.
As a movie fan, what I loved about their approach was how they really went for over-the-top, funny visuals. They wanted to show the holidays as this crazy, stressful time where everything’s happening at once – and they totally nailed it!
McDonald’s recently released an AI-created Christmas ad, and it’s being widely criticized as even less appealing than Coca-Cola’s attempt. The ad features poor-quality visuals and a confusing message, and viewers clearly dislike it – the number of ‘dislikes’ far outweighs the ‘likes’.
— 80 LEVEL (@80Level) December 8, 2025
The use of AI in the commercial sparked a variety of reactions online. While some people found the experiment interesting, many others disapproved of the commercial’s appearance or questioned the decision to use AI.
Someone pointed out that Japanese and American McDonald’s advertising are strikingly different, noting that the Japanese branch frequently partners with trending online artists, even for ads featuring artificial intelligence. Another person commented that the campaign failed for the very reasons it was intended to succeed.
People reacted to the ad online, with some playfully questioning how quickly it was put together. One user joked, “Did they just quickly combine clips from different years?” Others expressed their disapproval, with one commenter stating, “I definitely won’t be visiting McDonald’s this Christmas.”
The response to the changes was often strongly negative. One user claimed the creators disliked the work of their younger writers so much they turned to AI instead, saying, “They saw what their millennial writers came up with, scrapped it and said ‘that’s terrible, we need AI.’” Others criticized the quality, calling it visually and creatively poor. One commenter also pointed out how quickly AI technology is advancing, suggesting that projects take too long to complete before feeling outdated.
The ad has sparked a wider discussion about the role of AI in advertising. While some people find it entertaining, others worry it highlights the risks of becoming overly dependent on automation.
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2025-12-08 21:14