SoFi Dives Into Crypto, First Bank to Bridge TradFi & DeFi 🐉💰

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SoFi Technologies has officially unveiled its consumer crypto trading services, with the digital financial services provider hitting the milestone of becoming the first nationally chartered bank to offer in-app crypto trading to its customers. 🐉💸

Summary

  • SoFi has launched crypto trading for customers, with support for Bitcoin, Solana and Ethereum among others cryptocurrencies. (Also, a few other coins that probably have names like “PumpkinToken” and “BoredApeCoin”.)
  • The move sees the lender become the first nationally chartered bank to launch crypto trading for consumers. (Because nothing says “trust us” like a bank that’s also a crypto wizard.)
  • Initiatives in the pipeline include stablecoin and crypto lending. (Because who doesn’t want to lend their savings to a blockchain?)

In an announcement on Nov. 11, the bank said it had launched SoFi Crypto, a platform that now allows consumers to access not only banking services but also to trade crypto. (Because why have a bank if you can’t also have a digital coin hoard?)

Customers can now buy, sell and hold cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH) and Solana (SOL) among others. (And maybe a few that are just a bunch of numbers and a logo.)

According to the details, the crypto solution is built to cater to both first-time investors and experienced crypto enthusiasts seeking bank-grade stability and security. (Because nothing says “safe” like a bank that’s also a crypto startup.)

Milestone for SoFi

The bank’s crypto service goes live only a few months after reports emerged that SoFi planned a reentry into the digital asset trading space. 🐉📉

“Today marks a pivotal moment when banking meets crypto in one app, on a trusted platform, and driven by our core mission to help our members get their money right,” said Anthony Noto, chief executive officer of SoFi. (Or as I call it, “the moment the dragon learned to code.”)

According to Noto, blockchain technology is on the cusp of fundamentally changing global finance in “every way.” (Because nothing says “revolution” like a bank that’s also a crypto enthusiast.)

The embrace of cryptocurrencies has already seen money movement become faster, cheaper and safer. Blockchain has also opened new ways in which people can borrow, invest, spend and save, and the bank eyes growth alongside these gains. (Because who doesn’t want to save money while also being a part of the “future”?)

“It’s critical to give our members a secure and regulated way to step into the future of money. As the first and only nationally chartered bank to launch crypto trading to consumers, we are uniquely positioned to drive this innovation and set a new standard built on security, stability, and transparency,” he noted. (Because nothing says “trust us” like a bank that’s also a crypto pioneer.)

SoFi Crypto launches with a phased rollout, with the bank’s plans being to expand support to more members in the coming weeks. (Because nothing says “excitement” like a slow drip of features.)

Meanwhile, SoFi is eyeing a broader integration of crypto and blockchain innovation across its business, including crypto-enabled remittances. In August, the bank outlined plans to tap into Bitcoin Lightning for cross-border payments. (Because why send money in days when you can do it in seconds? Or, as the ancients would say, “I’m not lazy, I’m just efficient.”)

Other initiatives the bank targets include a U.S. dollar stablecoin and crypto lending. (Because who doesn’t want to lend their savings to a blockchain? Or, as the ancients would say, “I’m not greedy, I’m just diversified.”)

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2025-11-11 21:05