PureCycle’s 12% Surge: A Plastic Predicament

PureCycle Technologies (PCT), a company that turns plastic waste into something vaguely resembling a product, had a day where its stock jumped 12%. It’s the kind of move that makes you wonder if the market’s just trying to compensate for the last 10 years of underperformance. The S&P 500, meanwhile, managed a 0.3% gain, which is like trying to keep up with a slow-moving parade.

Plastic people

Tuesday morning, PureCycle announced it had secured a REACH certificate, a bureaucratic achievement so mundane it’s like getting a permit to park in a spot that’s been reserved for years. Now, they can sell their “PureFive” resin across the EU. It’s the sort of thing that would make a bureaucrat proud, if they weren’t too busy complaining about the coffee in the break room.

PureCycle’s specialty is turning trash into something that’s not entirely trash. Their PureFive resin is marketed as a “virgin plastic alternative,” which is like saying a used car is a “new car alternative.” The company’s VP, Wiebe Schipper, said, “We’re seeing demand for PureFive in Europe.” Which is just code for, “We finally got the paperwork done, and now we’re hoping people don’t notice the product is still mostly recycled.”

PureCycle’s next move? Building a factory in Antwerp by 2028. It’s the kind of long-term plan that makes you roll your eyes, but also secretly hope they pull it off. Because if they don’t, who’s going to explain to the EU why their plastic isn’t, you know, toxic? 🧯

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Local production

The plan is to have a European factory up and running by mid-2028. Antwerp, Belgium, is the chosen spot. It’s the kind of location that sounds like a compromise-too far from the coast to be a beach town, too close to the coast to be a proper city. But hey, if you’re going to build a factory, why not make it a mystery?

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2025-10-15 02:03