Summary
- SETCHU launched five new fragrances blending Japanese and Western essences
- Each scent corresponds to a time of day and is designed to evoke a specific mood
- The perfumes are available exclusively at Dover Street Market
I’m so excited about SETCHU’s new fragrances! They’ve created five unique scents that beautifully blend Japanese tradition with Western perfume-making. What’s really cool is that each fragrance is designed to represent a specific time of the week – from Monday morning to Saturday morning – and they’re calling them ‘tailored origamis.’ It’s like they want you to find a scent that matches your mood and helps you express yourself through harmony and balance. I can’t wait to try them all!
SETCHU features five unique fragrances designed to enhance your day, from the comforting warmth of Genmaicha Morning to the refreshing clarity of Hinoki Ritual. “MONDAY 9 AM | GENMAICHA” combines toasted rice, green tea, bergamot, and cardamom for a calm and gentle way to begin the week. “WEDNESDAY 5 PM | YUZU” blends the bright scent of yuzu with pink pepper, incense, and musk, creating a peaceful and revitalizing mid-week experience.
This collection of fragrances evokes distinct moments in time. “THURSDAY 1 PM | AYU” smells like a lakeside fishing trip, blending salty seaweed with warm, sunny notes. “FRIDAY 2 AM | TATAMI” is a sensual and intimate scent with cereal and woodsy notes, reminiscent of a late-night atmosphere. Finally, “SATURDAY 8 AM | HINOKI BURO” captures the feeling of a peaceful morning bath with cypress, fir, and the woody aroma of hinoki, creating a refreshing and revitalizing experience.
SETCHU’s latest collection lets fragrance lovers blend Japanese ingredients with Western scents to create unique, personal experiences throughout the day – from uplifting moods to building lasting memories. These new perfumes, priced at $230, are currently exclusive to Dover Street Market.
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2025-09-15 10:56