So, here we are again. Another Thursday, another stock popping like a bag of microwavable popcorn that someone forgot to take out in time. BlackSky Technology (BKSY), the Earth-imaging satellite company, decided it was tired of being ignored and shot up 13.5% by 3 p.m. ET today. Why? Well, apparently, some tweets on X announced they’ll be presenting at not one but *two* fancy space conferences next month. Two! Like they’re trying to make up for lost time or something.
But let me tell you, I don’t care about those presentations. Not really. Oh sure, they’re probably important-whatever “Space Defense and Security Summit” means-but honestly, if I wanted to hear people talk about space defense, I’d just rewatch *Star Trek*. No, what I’m fixated on is this other thing. This Project Orbion nonsense. And yes, I said “nonsense,” because when you start talking about creating a “live digital twin of the Earth,” my first thought isn’t “Wow, groundbreaking!” It’s more like, “Who gave these people permission to mess with reality?”
A Virtual Earth? Really?
Three days ago, SatNews.com dropped a little bombshell: BlackSky is teaming up with Iceye-a synthetic aperture radar specialist-and some other companies you’ve never heard of to create Project Orbion. The goal? A virtual replica of Earth so detailed it can supposedly guide drones, missiles, and aircraft in places where GPS has gone dark due to jamming. Fine, fine, sounds useful enough. But then they had to go and say it could also monitor wildfires, floods, and shipping routes. Now we’re just piling on, aren’t we? Can’t we focus on one thing at a time?
Here’s the problem: integrating all this data into one place sounds great in theory, but have you ever tried to get five different tech companies to agree on anything? It’s like herding cats-or worse, getting everyone at a dinner party to split the check evenly. Someone always screws it up. And don’t even get me started on how they plan to handle privacy concerns. Because trust me, nobody wants their backyard barbecue showing up as part of some global surveillance system.
Should You Buy BlackSky Stock?
Now, here’s where things get tricky. As much as I love the idea of a live digital twin of Earth-I mean, who wouldn’t want to zoom around the planet from the comfort of their couch?-there’s one glaring issue. BlackSky doesn’t make money. Not only do they not make money, but they haven’t even come close to making money. Analysts don’t expect them to turn a profit until 2027, and free cash flow? Forget about it until 2028. So unless you’re the kind of person who enjoys throwing money into a black hole, this might not be the investment for you.
Look, I’m not saying Project Orbion won’t work. I’m just saying it feels like one of those projects where everyone gets excited, talks a big game, and then quietly shelves it six months later. And if that happens, what are we left with? A bunch of satellites orbiting aimlessly while investors wonder why they didn’t stick with index funds. Honestly, the whole thing gives me anxiety. 😩
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2025-09-11 23:20