David Zaslav Says HBO Max Is “Way Underpriced”

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It might seem natural for someone with millions in their bank account to question if things are overpriced. In contrast, the average consumer struggling to afford everyday items like eggs may feel that prices are excessively high. Among these overpriced items, streaming channels stand out as particularly inflated. Yet, despite constant price increases, they continue to climb. However, according to David Zaslav, CEO of Warner Bros. Discovery, HBO Max is significantly underpriced. Consequently, it’s no surprise that HBO Max is planning a price hike. One may wonder when HBO Max will reach its optimal pricing point, halting the need for further increases? It seems as though we’re approaching a never-ending cycle of rising costs.

In simpler terms, Zaslav stated, “We believe the high-quality content we produce – spanning movies, TV shows, and streaming services – justifies a potential price increase. However, having quality doesn’t automatically guarantee a price rise. It would be helpful if HBO Max could provide some clarity on whether or not there will be future price hikes.

In simpler terms, the majority of streamers today are paying around $300-600 annually for their subscriptions, considering many individuals regularly use at least three different streaming services. Given that many people are finding it challenging to cover basic expenses like rent and groceries, this cost can seem substantial.

Instead of that, let me rephrase your text in a simpler and more conversational way:

So, if HBO Max is indeed underpriced as Zaslav claims, how much should it cost? Is $20 per month the minimum, or should it be $30 or even $40? At what price does the cost accurately reflect the quality? As consumers pay more, how can they be sure the quality continues to improve? When does supply meet demand and the price stabilize? It seems like we lack answers to these questions.

It has been confirmed that there will indeed be a price increase for HBO Max. This question about whether HBO Max would raise its prices has been answered affirmatively.

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2025-09-11 18:02