Krispy Kreme’s Glazed Decline: A Tragicomedy in Doughnut Time

The City’s most glazed optimists awoke to a sprinkling of despair this morning, as Krispy Kreme’s shares slumped 3.6%-a mere canary in the coal mine of a 64% annual plunge. One might almost suspect the market has grown weary of doughnut-shaped metaphors for financial ruin.

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J.P. Morgan: The Voice of Reason in a World of Sprinkled Delusion

Krispy Kreme’s grand plan, unveiled with all the gravitas of a royal wedding in August, hinges on offloading its international bakeries to franchisees and outsourcing logistics. A strategy, one might note, akin to teaching a cat to waltz: elegant in theory, calamitous in practice. Franchising, darling, is merely the art of exchanging operational headaches for a pittance of royalty fees-hardly a recipe for rekindling investor passion.

Krotthapalli, bless his analytical heart, has heroically resisted the urge to don a cape and tights. Instead, he gently points out the obvious: executing this “masterstroke” will take years, the current sales trajectory resembles a sinking soufflé (-0.8% organic growth last quarter), and that charming $957 million debt pile? Quite the conversational icebreaker at dinner parties.

when a company’s primary asset is its recipe for dough, it’s probably time to order a salad. 🥗

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2025-08-28 00:13