Antigravity, Insta360’s New Sub-Brand, Announces ‘The World’s First 8K 360 Drone’

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Today, as a gaming enthusiast, I’m excited to share that Insta360 has taken action camera technology to unprecedented heights, quite literally! They unveiled a fresh sub-brand called Antigravity, promising an extraordinary innovation coming our way early next year – the world’s first drone capable of 8K 360-degree capture: the Antigravity A1.

For quite some time, Insta360 has held a dominant position in the realm of 360-degree cameras. However, the Antigravity A1 marks the brand’s inaugural venture into capturing 360-degree footage from the skies.

The newly revealed drone showcases a dual-lens camera setup, with lenses positioned at both the top and bottom. This unique design enables it to capture its entire surroundings without any blind spots. Equipped with Vision goggles, Grip controller, and Antigravity’s innovative FreeMotion technology, users can explore their surroundings freely in all directions while controlling the drone using intuitive hand gestures. The company refers to this exceptional immersive experience as being “unmatched” in comparison to other drones.

Besides providing an immersive flight experience, the Antigravity A1 device is capable of sparking creativity when it’s back on solid ground. With its 360-degree perspective, it captures angles that users might have overlooked or not even thought of. As demonstrated in promotional materials, a single shot can result in several unique perspectives.

The Antigravity A1 model boasts a lightweight design, tipping the scales at 249 grams or approximately half a pound. As per the manufacturer, it complies with regulatory standards in numerous countries and regions. BC Nie, Head of Marketing at Antigravity, stated, “We aimed to innovate beyond merely constructing another drone. Our objective was to pioneer an entirely fresh approach to flight.” He added that the A1 is the initial stride towards redefining flying as an experience accessible to all – one that is safe, user-friendly, artistic, and infinite in creative possibilities.

For several years, Insta360 has reigned supreme in the 360-degree camera market, with models like its X Series consistently setting the bar high for consumer devices. However, just two weeks ago, DJI, a close competitor based in Shenzhen, entered the scene with its first 360-degree camera, the Osmo 360. This move was perceived as a direct challenge to Insta360’s dominance. Now, with the introduction of Insta360’s new sub-brand Antigravity and the forthcoming A1 drone, it seems the stage is set for an intriguing competition between these two tech giants. It will be fascinating to observe how their rivalry unfolds in the future.

In preparation for the release of a new device next year, Insta360 is encouraging artists worldwide to contribute towards shaping the future of Antigravity products. Selected individuals will receive an advanced Antigravity A1 model to experiment with, express their ideas, and share their experiences. For further details, visit the brand’s official website.

As an eager supporter, I’m thrilled to share that the anticipated Antigravity A1 is set to launch in January 2026! While the pricing details are still under wraps, rest assured that I’ll be keeping a close eye on any updates and will pass along the information as soon as it becomes available.

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2025-08-14 22:56