66°NORTH Celebrates Centennial at Copenhagen Fashion Week SS26

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Summary

  • To celebrate its upcoming 100th anniversary, performance wear label 66°NORTH launched an immersive exhibition at Copenhagen Fashion Week on August 5 — showcasing its historic legacy, new SS26 collection, and meticulous testing processes.
  • The exhibition features a behind-the-scenes look at the brand’s factory operations and 100-year-old repair initiative, emphasizing its commitment to craftsmanship, durability, and responsible material choices for garments made to last.

66°NORTH, a renowned Icelandic clothing brand, unveiled its SS26 collection as part of a unique exhibition, marking a significant milestone towards its centenary in 2026. The immersive event titled “100 Years of Progress. Still Made for Life” took place during Copenhagen Fashion Week, offering guests a glimpse into the brand’s rich history and contemporary advancements, focusing on their latest lineup.

At the event, Helgi Óskarsson, CEO of 66°North, stated that the company’s journey spanning a century has been characterized by innovation while maintaining the original values it was founded upon. He further explained that the Copenhagen Fashion Week exhibition showcases their steadfast commitment to quality craftsmanship, durability, and purposeful design, providing attendees with a glimpse into the operations of their factories and repair shops.

The interactive elements, such as a wind simulator and a GORE-TEX weather replica, demonstrate the rigorous testing that 66°North’s products undergo prior to being sold to the final customer.

The special exhibit additionally features a studio modeled after the brand’s manufacturing facilities, equipped with cutting tables and workbenches. The company owns factories across Europe, one in Latvia specifically designed for collaborations with textile pioneers like GORE-TEX® and Polartec®. Alongside SS26 items, various stages of product development were showcased, including prototypes, basic materials, and disassembled garments, to illustrate the brand’s design processes.

Harðardóttir emphasized the label’s commitment to using responsible materials without sacrificing performance. In their view, it’s wiser to produce a garment that endures for ten years rather than one marketed as more eco-friendly but falls apart within two or three. For instance, the SS26 Hornstrandir Shell Jacket is a hybrid jacket made with GORETEX® Pro 3L fabric, offering top-tier protection against storms. Similarly, the Snæfell Polartec® Power ShieldTM Pro is designed to provide breathability, waterproofing, and freedom of movement.

66°North’s repair team conducted repairs live at the exhibition, upholding a century-old mending initiative led by the company. As stated by Bjarney Harðardóttir, Chief Business Officer of 66°North, “Our repair service has been a cornerstone of our mission since Hans Kristjansson established the company in Suðureyri, Iceland, in 1926. When the lives of our customers rely on our products, we strive to do everything within our power to ensure their protection.

Check out the gallery up there for a comprehensive view of the upcoming exhibition and snapshots of 66°North’s SS26 collection, which will soon be available on their online store. Keep an eye on TopMob for the most recent trends in the fashion world.

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2025-08-07 23:56