Netflix Boss Says AI Will Make Their Movies and Shows Better, Not Just Cheaper

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Netflix’s co-CEO Ted Sarandos expresses that artificial intelligence will not only lower costs but also enhance the quality of movies and TV shows. In a discussion with financial analysts following the release of Netflix’s second-quarter earnings, Sarandos highlighted that AI tools are now aiding filmmakers in innovative ways. Instead of merely focusing on cost reduction, he emphasized that AI is about boosting the viewing experience on screen.

Sarandos continues to believe that artificial intelligence offers a tremendous chance for filmmakers to enhance their work rather than merely reduce costs.

He clarified that AI provides creators with innovative tools to streamline the production process. These tools are currently being utilized for tasks such as pre-visualization, scene planning, and special effects. To put it simply, he said, “This is people doing real work more effectively using advanced tools.

Netflix executive Sarandos cited an illustration from an impending Argentine science fiction series titled “El Eternauta” (The Eternaut). This series revolves around individuals battling to endure following an unexpected catastrophic snowstorm. By employing virtual production and AI-enhanced visual effects, it vividly portrays some of its key dramatic scenes.

In one sequence, an Argentine structure was depicted crumbling, reminiscent of Buenos Aires. In collaboration with local artists, Netflix employed artificial intelligence to construct this realistic image.

Sarandos stated that by employing AI-driven tools, they managed to accomplish an extraordinary outcome at an astounding pace. He further clarified that the collapse scene was completed ten times quicker compared to conventional techniques. This accelerated process enabled them to incorporate more visual effects in a production that boasted a lower budget, featured a local Argentine cast and crew.

Sarandos stated that both the creators and the viewers found satisfaction in the final product. He expressed that the creators were ecstatic with the outcome, and so were we. But what truly matters is that the audience was also pleased with the result. Thus, these tools seem to be enabling creators to explore new horizons in storytelling on screen, which is incredibly captivating.

While I’m all for embracing AI advancements in Hollywood as championed by Sarandos, it’s essential to acknowledge the apprehensions that surfaced within our creative community. There’s a growing concern that the increased adoption of AI might lead to job losses or even replace human artists at studios.

Another perspective is that over-reliance on AI in movie and show production may result in a loss of personal touch or uniqueness, as some people suggest. On the other hand, others caution that excessive use of AI could diminish the very human element that sets filmmaking apart.

Instead, Sarandos appears assured that AI will function more as an aid rather than a substitute. His point was straightforward: for Netflix, AI serves as a means to expedite tasks and assist creators in achieving more, not as a method to eliminate them.

Reflecting upon the rapidly evolving landscape of cinema, I am left pondering: Will artificial intelligence revolutionize storytelling or merely expedite the creation of stunning visual effects? The answer lies not in the technology itself, but in the wisdom and creativity of those who wield it. As for Netflix, they appear eager to explore this new frontier.

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2025-07-18 11:14