5 Business Lessons To Learn From Lady Gaga As An Entrepreneur

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As a dedicated fan and admirer of Lady Gaga, I find her journey from the music stage to the corporate boardroom absolutely inspiring. Her launch of Haus Labs, now known as Haus Labs, in 2019 is a testament to her innovative spirit, business acumen, and deep understanding of consumer preferences.

Beyond being a globally recognized music sensation with numerous albums sold and five Grammys to her name, Lady Gaga is also an accomplished actress, a trailblazer in fashion and makeup, and notably, a shrewd entrepreneur.

2019 saw Lady Gaga, renowned for her genuine and daring self-expression, expand her horizons beyond recording studios and performance stages to manufacturing facilities and corporate boardrooms. Her vegan and cruelty-free cosmetics line, initially called Haus Laboratories, is now recognized as Haus Labs. By merging artistry with business acumen, the pop sensation has positioned herself as a trailblazer among celebrity-owned brands. Her entrepreneurial adventure serves as an inspiring example of what it takes to create a successful enterprise: innovation, authentic relationships with customers, and much more.

Here Are 5 Essential Business Lessons Entrepreneurs Can Learn from Lady Gaga

Use trendy keywords to drive brand success

As a committed supporter, I can’t help but acknowledge the pivotal role Lady Gaga’s emphasis on keywords such as “vegan,” “cruelty-free,” and “eco-friendly packaging” has played in her brand’s prosperity. It’s clear that today’s consumers are increasingly aware of how their shopping choices affect our planet, the wellbeing of animals, and their personal health.

Highlighting that Haus Labs is both free from animal-derived ingredients (vegan) and doesn’t test on animals (cruelty-free), Lady Gaga drew in consumers who prioritize these aspects when purchasing beauty products. Moreover, the brand’s selection of materials such as glass, aluminum, cellulose, PCR resin, and fully recyclable boxes resonates with the values and preferences of today’s eco-conscious consumers.

Leverage multiple distribution channels

Lady Gaga boasts nearly 70 million followers on Twitter, over 60 million people following her on Facebook, and approximately 18 million followers on the emerging social media platform, Instagram, where she is also known as the Joker actress.

Although it’s uncommon for every entrepreneur to achieve the same degree of popularity and consequently amass a fanbase similar to hers that would translate into a customer base, the main lesson is about how Gaga utilizes diverse distribution channels not just to sell her products but also to expand the reach of her business endeavor.

Lady Gaga didn’t just depend on Sephora and Amazon to sell her cosmetic products; instead, she chose to invest in her own website and social media platforms to connect with her fans directly. It is essential for new entrepreneurs not to solely rely on third-party sales channels, but rather to seek out alternative ways like websites, events, and brick-and-mortar stores to expand their business reach.

Community engagement

For entrepreneurs, creating a feeling of belonging among customers should be a major focus, and this can be accomplished by making customers an integral part of the brand’s identity. By soliciting feedback through social media platforms, swiftly resolving customer issues, and showcasing authentic user-generated content on the brand’s official pages, entrepreneurs can demonstrate that their products are genuinely valued and utilized by consumers.

For instance, Lady Gaga frequently promotes fan-created content and motivates followers to show off their makeup styles utilizing Haus Labs items. Such an approach fosters a dedicated and interactive customer base.

Strategic partnerships and collaborations

As a seasoned lifestyle guide, I can’t stress enough the pivotal part that collaborations play throughout a business journey, right from sketching out innovative ideas for products, to marketing and selling those creations, and ensuring they reach the right audience.

Lady Gaga teamed up with skilled cosmetic experts during the initial stages of development, enabling her to launch luxury products on the market. Furthermore, she collaborated with trusted influencers during marketing efforts and established partnerships with Amazon and Sephora for distribution purposes, effectively cementing Haus Labs’ position in the market.

Building alliances and working together with other brands can significantly enhance a company’s visibility in the marketplace and contribute to its long-term prosperity.

Social responsibility

Haus Labs strongly promotes inclusivity by providing an extensive selection of shades and products that cater to various skin tones. Although not every brand may be able to mirror this strategy, we urge them to focus on inclusivity in alternative ways. For instance, portraying both men and women engaged in household tasks as partners instead of solely featuring women when marketing items related to laundry, cooking, dishwashing, etc., would be a great step towards inclusivity.

It’s high time entrepreneurs consider the societal impact of their business practices.

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2024-10-14 11:39