21Shares Slashes Fees to 0.99%: Did HODL Just Get Hotter?

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21Shares Cuts Fees: Is Crypto the New Black? 💸

In a move that can only be described as a stroke of genius—or perhaps a desperate attempt to stay relevant—21Shares AG, that illustrious purveyor of crypto exchange-traded products, has decided to slash its HODL ETP fees from a rather extravagant 2.5% to a mere 0.99%. One can only wonder what prompted this sudden act of generosity. A press release, dated 07:00 UTC, confirms that the change is effective immediately. How thrilling! 🎉

Lower fees, you say? Why, that means investors can now keep more of their hard-earned gains! It’s almost as if they’re being rewarded for their patience in this rollercoaster of a market. This delightful adjustment will undoubtedly make crypto exposure via traditional brokerages a tad cheaper for both retail and institutional investors in the European Union. Because who doesn’t love a good bargain? 🤑

But wait, there’s more! 21Shares has also announced that HODL will transition from a monthly to a quarterly rebalancing schedule starting June 20. This strategic pivot is designed to align with the whims of long-term investors while reflecting the ever-so-charming dynamics of the market. How considerate of them!

Mandy Chiu, the head of financial product development at 21Shares, is positively giddy with anticipation, expecting a notable increase in ETP inflows thanks to this latest fee reduction. One can only hope her enthusiasm is well-placed.

21Shares’ HODL allows investors to diversify their crypto exposure, tracking the prices of some of the leading cryptocurrencies. Let’s take a peek at the current stars of the show:

  • Bitcoin (BTC) – $96,611
    24h volatility: 2.1%
    Market cap: $1.92 T
    Vol. 24h: $29.09 B
  • Ethereum (ETH) – $1,845
    24h volatility: 2.6%
    Market cap: $222.72 B
    Vol. 24h: $14.22 B
  • XRP (XRP) – $2.22
    24h volatility: 0.8%
    Market cap: $129.99 B
    Vol. 24h: $2.17 B
  • Solana (SOL) – $150.7
    24h volatility: 2.6%
    Market cap: $78.04 B
    Vol. 24h: $3.80 B
  • BNB (BNB) – $600.1
    24h volatility: 0.1%
    Market cap: $87.55 B
    Vol. 24h: $573.26 M

The Switzerland-based company assures us that HODL is 100% backed by digital assets held in cold storage by a regulated, institutional-grade custodian. Because nothing says “trust me” quite like cold storage, right?

This fee reduction is not just a generous gift; it also signals a growing maturity and competition in the crypto ETP market. Last month, in a fit of innovation, 21Shares launched a Dogecoin-based ETP on the SIX Swiss Exchange. Truly groundbreaking stuff!

And let’s not forget their joint crypto investment product with ARK Invest, the ARK 21Shares Bitcoin ETF (ARKB), which has already brought in over $2.7 billion in net inflows since its launch in January 2024. Clearly, the crypto world is thriving, and we’re all just along for the ride! 🎢

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2025-05-27 15:34