Lewis Hamilton’s +44 Announces New Hajime Sorayama Collaboration

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After achieving great success in 2023 with their debut collaboration on a capsule collection featuring Lewis Hamilton and Japanese artist Hajime Sorayama, they’ve joined forces once again for a new release in 20XX.

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Following the successful launch of their first capsule collection in 2023, which teamed up Lewis Hamilton with Japanese artist Hajime Sorayama, they’re reuniting for another project this year.

Hamilton and Sorayama, long-time admirers of each other’s work, are joining forces once more on an exclusive apparel line called “INFINITY.” This collection is a reflection of their mutual appreciation, and it draws inspiration from the Far East as well as automobile culture, both significant to Hamilton and +44. The limited edition pieces feature unique artworks by Sorayama, such as his chrome unicorn in front of a radiant sun, an imposing Pegasus with fully spread wings, a Lunar New Year snake, and one of the artist’s famous chrome female robots. This new collaboration expands upon their successful partnership from two years ago.

In line with the debut of our partnership, the range will showcase at an exclusive temporary shop in Shanghai’s JULU district, specifically at the JUICE store, between March 19 and March 23. This collection is making its Shanghai premiere and will officially launch on +44’s platform on March 19.

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2025-03-13 10:55